Most of us have seen some excellent talks on TED, a very inspiring site. But do you know the RSA?
The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is a British multi-disciplinary institution, based in London and founded in 1754. The RSA runs a free public events programme which seeks to introduce new and challenging thinking. These are made freely available on its website after the event as mp3 audio files and videos.
Ultimately, Richard Florida was invited by the RSA. His talk "Why Creativity is the New Economy", is the most interesting conference about Creativity I've ever seen.
Recently, with my colleague Philippe Rouffiac, we decided to launch a project, Conectivitiz, because we were convinced that Creativity and Innovation are crucial for the creation of wealth in the actual Economy, especially as a positive response to the economical crisis we are currently living. Listening to Richard Florida's talk was like a breath of fresh air for us and we are endorsing most of Florida's statements in this talk.
Richard Florida argues that cities generate wealth and improve living standards while providing the density, interaction, and networks that make us more creative and productive.
We work in the heart of Madrid, a big city affected by the current crisis. The view of all these stores permanently closed is impressive, but we believe that these same neighborhoods will be the places for innovation, new projects and real recovery during the next years.
Who is Richard Florida?
In addition to his role as Director of the Martin Prosperity Institute, Dr. Florida is professor of Business and Creativity at the Rotman School.