The Economist Intelligence Unit reported that Web 2.0 has moved from buzzword to reality in many of the world’s largest corporations. They conducted a survey of 406 senior executives worldwide and found that 79% of respondents see the collaborative web as a way to boost revenues and cut costs.
The most-cited effect of Web 2.0 – a collection of Web-based services that emphasize online collaboration and sharing among users – is to transform the way that companies interact with their customers.
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