As of August 2, 2026, the transparency requirements set forth in the AI Act have taken effect in the European Union. From now on, certain content generated or significantly altered by AI must be clearly identified to avoid any confusion with authentic content. This requirement primarily applies to realistic images, videos, audio, or text that could mislead the public, particularly deepfakes. The goal is to enable everyone to distinguish real content from AI-generated content. What’s Changing for Visual Content However, creators of visual content can rest assured. Illustrations, sketches, comics, infographics, or other creations with a clearly identifiable artistic nature are generally not subject to the strictest requirements, whether they are created entirely by hand or with the help of AI. AI can therefore continue to be used as a true creative assistant, as long as its use is not intended to produce content that is deceptive or likely to misl...
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