Browsing the London Business School's Website, I came across a very interesting article about the Role of Social Media in New Product Development. This Collaboration between Customers and Companies contributes, in my opinion, to redesign marketing and New Product Development in the Age of Social Media.
NovaMind 5 Presentation Mode
I used the 5 W's method in order to structure some key points and turn them into a MindMap. I choose NovaMind for creating the mindmap and turning into a Presentation.
You can download the mindmap as a PDF here.
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