Why Creativity is the new Economy

mindmap view
The Context

Most of us have seen some excellent talks on TED, a very inspiring site. But do you know the RSA?

The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is a British multi-disciplinary institution, based in London and founded in 1754. The RSA runs a free public events programme which seeks to introduce new and challenging thinking. These are made freely available on its website after the event as mp3 audio files and videos.

Ultimately, Richard Florida was invited by the RSA. His talk "Why Creativity is the New Economy", is the most interesting conference about Creativity I've ever seen.  
Listening to Richard Florida's talk was like a breath of fresh air for us and we are endorsing most of Florida's statements in this talk. 

Who is Richard Florida?

In addition to his role as Director of the Martin Prosperity Institute, Dr. Florida is Professor of Business and Creativity at the Rotman School. 
Prof. Florida taught for nearly two decades at Carnegie Mellon University and has been a visiting professor at MIT and Harvard University’s Kennedy School of Government.
His latest book: "The Rise of the Creative Class-Revisited"
Ten years ago, Richard Florida published the first edition of "The Rise of the Creative Class". A book  about the forces that were reshaping our economy, our geography, our work, and our whole way of life. Weaving story-telling with reams of original research, he traced a fundamental theme through a host of seemingly unrelated changes in American society: the growing role of creativity. 
The Talk: MindMap and Video
Here is the mindmap I draw listening to Richard Florida's talk.  It summarizes what are, in my opinion, the key points of the conference you can watch in the video below.
MIndmap: Why Creativity is the new economy
Click on the picture to see the original on  Flickr