Live Mind Mapping at Ketchum's Innovation Day in Madrid

Two weeks ago we took part in an interesting event in Madrid: Ketchum's Spain Innovation Day. During the event we created a mindmap using Mindjet 2012, in order to summarize the key information into a one page view.
The mindmap, in Spanish, as shown bellow, was sent to all the attendees after the event.

Innovation Day Ketchum 1.5
Click on the mindmap to enlarge it
Ketchum Spain is  is a top-three full-service public relations agency. It offer a full range of services, including digital media, mobile marketing, editorial services, training and event planning.

For this event, Ketchum invited Alfons Cornella, a famous Innovation Thinker based in Barcelona and founder of Infonomia, one of the most important Innovation Networks in Spain.

The subject of the event was "Co-Society": the future is collaboration, co-creation, coordination, and combining skills to generate hybrid projects.
New products and new services will emerge and stimulate a fresh force of economic energy.