The growing importance of visual information for companies

A recent study of 4,500 office workers accross six countries reveals how visual communication is becoming increasingly crucial for businesses today. 

Recently published on the Techsmith blog, this study looked at office workers working in France, Germany, the United Kingdom, Canada, the United States and Australia. 

Here are some conclusions: 

  • "Millennials" (those born between 1980 and 2000) are twice as likely to make use of visual communication compared to "Baby Boomers" (those born between 1946 and 1964)
  • More than two-thirds of Millennials say they understand information more quickly when it's communicated visually, with images, photos, videos or graphics.
  • More than half of millennials say they remember information for longer if it has been communicated visually.
  • Workers perform better when visuals are included. 
  • Nearly half of Millennials surveyed find their company's communication obsolete. 

According to this study, the use of visual information to communicate in business is essential to facilitate the work, especially for young workers. 

In many cases,  visual communication and the use of visual tools are favored by digital transformation, by those responsible for innovation and the implementation of agile methodologies. In other words, the visual is one of the key elements of change, innovation and business success today.