Concept Map: The Kawaii Effect

click to enlarge the picture

This illustrated Concept Map above is about Kawaii, the Japanese word for cute.

Research has shown that viewing cute images, not only produces positive feelings but also promotes a careful behavior and narrows attentional Focus.

Kawaii is also the name of a Japanese subculture that can be found worldwide. The concept began as a rebellion against traditional Japanese culture in the 1970's.


Sources:

- The Science of Kawaii

- The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus

-  What Exactly is this Japanese Trend Known as "Kawaii" All About?