Loïc Le Meur is a French entrepreneur and blogger. Le Meur's personal weblog is one of the most widely read blogs in France. He is the founder of Seesmic.com
Last january he wrote (in French) a very interesting post about how to build your personal brand online. I found this post very useful and decided to make a mindmap of it, using NovaMind. Here is the result. Click on the map to view the full size.