The mindmap, in Spanish, as shown bellow, was sent to all the attendees after the event.
|Click on the mindmap to enlarge it|
For this event, Ketchum invited Alfons Cornella, a famous Innovation Thinker based in Barcelona and founder of Infonomia, one of the most important Innovation Networks in Spain.
The subject of the event was "Co-Society": the future is collaboration, co-creation, coordination, and combining skills to generate hybrid projects.
New products and new services will emerge and stimulate a fresh force of economic energy.