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Sep 6, 2018

The growing importance of visual information for companies




A recent study of 4,500 office workers accross six countries reveals how visual communication is becoming increasingly crucial for businesses today. 


Recently published on the Techsmith blog, this study looked at office workers working in France, Germany, the United Kingdom, Canada, the United States and Australia. 

Here are some conclusions: 

  • "Millennials" (those born between 1980 and 2000) are twice as likely to make use of visual communication compared to "Baby Boomers" (those born between 1946 and 1964)
  • More than two-thirds of Millennials say they understand information more quickly when it's communicated visually, with images, photos, videos or graphics.
  • More than half of millennials say they remember information for longer if it has been communicated visually.
  • Workers perform better when visuals are included. 
  • Nearly half of Millennials surveyed find their company's communication obsolete. 


According to this study, the use of visual information to communicate in business is essential to facilitate the work, especially for young workers. 

In many cases,  visual communication and the use of visual tools are favored by digital transformation, by those responsible for innovation and the implementation of agile methodologies. In other words, the visual is one of the key elements of change, innovation and business success today.

Jul 23, 2018

Draw to remember

Last Month in Berlin, Nadine Rossa, Graphic Designer, famous Sketchnoter and Author of sketchnote-love.com gave a very interesting presentation about the power of drawing to remember better.

Here is the the recorded video:



Mar 8, 2018

Visual Storytelling: Oprah Winfrey Golden Globes Speech 2018

Oprah Winfrey Golden Globes Speech 2018 from Cognitive on Vimeo.


At the 2018 Golden Globe Awards Oprah Winfrey received the prestigious Cecil B. DeMille award and gave an emotional and inspiring speech exploring issues of race, gender and other social and political hot topics. 


Cognitive is a UK based Company best known for the hand drawn videos for the RSA Animates series. They created this fantastic visual storytelling video.

Feb 17, 2018

Using a mindmap to share your online presence

Mind Mapping can be a very easy and effective way to summarize and share your online presence. You can quickly structure your online presence and insert the links to your different social media accounts .

I decided to use MindMeister, one of the best online mind mapping tools,  tho create  my "digital identity" mindmap, as you can see beyond. 

Once the mindmap created,  MindMeister gave me the option to embed it on my blog.

Here is the clickable mindmap, you can also enlarge it:



Nov 11, 2017

Sketchnote: Jazz, Improvisation and Leadership


I drew this sketchnote (as shown above) listening to Natalie Nixon's talk at TEDx Philadelphia in 2014 about Improvisation, Jazz, Leadership and Collective Intelligence.

Natalie Nixon is Director of the Strategic Design MBA program and Associate Professor in Fashion Merchandising & Management at Philadelphia University, she works to connect the dots between theory and practice.


In a jazz combo, each player performs at the top of their game, building a flow of music out of potential chaos -- by listening hard to one another and embracing mistakes. Natalie Nixon lays out the 7 rules of such “chaordic” systems, flirting between order and chaos, and shows how you can borrow from great players to boost your own creative flow.

Here is the video of Natalie's talk:



Mar 19, 2017

About Agile and Visual Thinking


The context 


We are facing a new paradigm: our environment is fast changing and the information is increasingly plethoric. Various professionals use the acronym “VUCA” (standing for Volatility, Uncertainty, Complexity and Ambiguity) for describing the world we are living in. And the term “Information overload” is used to qualify the context of our day to day work. Managers and Teams need to adapt themselves quickly and to digest tons of information in very short time laps. Problems are increasingly complex. 

The response


In response to this challenging situation, we can observe a shift towards a New Management Mindset within organizations and especially among high performance teams. A new mindset where Agile and Visual Thinking play a critical role. In the compare-and-contrast map above, I tried to represent and underline the complementarity of both movements. The are definitively transforming the way we work and learn.

In our Visual Thinking workshops we help managers and teams to adopt this New Management Mindset, learning Visual Thinking methodologies.